BACHELOR OF ARTS (Honours) IN VISUAL COMMUNICATION

Overview
The Bachelor of Arts (Honours) in Visual Communication at YES International College, in collaboration with New Era University College, is a comprehensive 3 year accredited at MQF Level 6 and requires 124 credits full-time undergraduate program, designed to equip students with industry-relevant skills in design principles, visual storytelling, UI/UX, motion graphics, and marketing communication. Through hands-on, studio-based learning and industrial training, the curriculum blends a global perspective on contemporary design trends with professional practice, enabling students to build a robust portfolio and graduate fully career-ready.s

PROGRAMME UNITS

• Advertising in Visual Communication
• Academic Writing Report
• Design Critique
• Design With Images
• Digital Video & Media Production
• Visual Communication Design Process
• Design Project Management
• Design Research Method
• Design with Types
• Experimental Photography
• Digital Illustration
• Introduction to Marketing Communication
• Images and Mark-making
• Moving Image
• Industrial Training
• Publication Design & Technology
• Digital Photography
• Professional Practice
• Packaging Technology
• Studio-based Project
• Studio Production Management
• Typography
• UI/UX
• Visual Culture
• Visual Narrative
• Introduction to Visual Communication
• History of Visual Communication
• Visual Sequencing
• Philosophy and Current Issues (MPU)
• Appreciation of Ethics and Civilisations (MPU)
• Basic Chinese Language (MPU)
• Bahasa Kebangsaan A
• Introduction to the Constitution of Malaysia (MPU)
• Integrity and Anti-Corruption (MPU)
• Academic English Programme (Intermediate)
• Academic English Programme (Upper Intermediate)

ENTRY REQUIREMENTS

To enter the Bachelor of Arts (Honours) in Visual Communication program, you will need to meet one of the following requirements:

LOCAL STUDENT

• A pass in STPM with a minimum of Grade C (GP 2.00) in any two (2) subjects, or its equivalent.
• A pass in STAM in DKM / DLKM / DVM with a minimum CGPA of 2.00 and at least two (2) years working experience in a related discipline.
• Other relevant equivalent qualifications recognized by the Malaysian Government.

In addition to one of the above, you may also be required to pass an interview or submit a portfolio as determined by the Higher Education Provider (HEP).

INTERNATIONAL STUDENT

• English Language Proficiency: International students must achieve a minimum Band 3 in MUET (Malaysian University English Test) or an equivalent to CEFR (Common European Framework of Reference for Languages) Low B2.
• Fulfill International Qualification Equivalency for International Students to Enter Higher Learning Institutions.

INTERNATIONAL STUDENT

Achieve a minimum of Band 3 in MUET or equivalent to CEFR (Mid B1).
Fulfil International Qualification Equivalency for International Students to Enter Higher Learning Institutions.

CAREER OPPORTUNITIES

Upon completing the Bachelor of Arts (Honours) in Visual Communication program, you will have a wide range of career opportunities available in the creative industry.
Some potential roles include:-

• Graphic Designer
• Multimedia Designer
• UI/UX Designer
• Advertising Creative
• Digital Illustrator
• Photographer
• Video Editor
• Publication Designer
• Packaging Designer
• Creative Director
• Art Director
• Brand Designer
• Motion Graphics Artist
• Visual Content Creator

The program’s industry-relevant curriculum, hands-on learning, and focus on building a strong portfolio will prepare you for these exciting roles.

MAY 2023